Privacy Policy

Effective 27 October 2026

1. Who we are

No Missed Conversions ("NMC", "we", "us") provides call, text, form, and email tracking for businesses. This policy explains what information we handle, how we use it, who we share it with, and how to contact us: matt@nomissedconversions.com.

2. What this policy covers

This policy covers this website, the NMC dashboard at app.nomissedconversions.com, the website tracking script customers install on their websites, the tracking numbers and forwarding email addresses NMC provides, and the Google integrations customers connect to their NMC account.

Customers are the businesses and their staff who use NMC. Contacts are the people who call, text, submit a form, or send an email forwarded to a customer's business in NMC. NMC processes contact information on the customer's behalf.

3. Information we collect

From customers

Account details: email address, name, and profile picture. Google sign-in requests only your basic profile.
Business names, websites and settings, including the phone number calls are forwarded to.
If a customer turns on text alerts, the phone number they get alerts on and their consent to receive them.
Payment details are collected by our payment processor. NMC stores only the card brand, last four digits, and expiry date.

On behalf of customers

Calls to a tracking number: the caller's phone number, the forwarding number, duration, and call status. If the customer turns on recording for a number, the call is recorded and transcribed.
Texts to a tracking number: the sender's phone number, the message text, and any attachments.
Website visits: a first-party cookie identifier, advertising click and campaign identifiers, the referring page, the page visited, and IP address. When the website uses Google Analytics, also the visitor and session identifiers from Google Analytics' own cookies, which NMC sends only to that customer's Google Analytics property.
Form submissions: the fields the visitor filled in. Password, file, hidden, and captcha fields are not collected.
Forwarded emails: the subject and text of emails the customer forwards to NMC, including the original sender's details written in them. Attachments are not kept.

Customers are responsible for the notices and consents their own callers and website visitors require, including any call-recording or cookie notices.

4. How we use information

We use information to provide the service: forwarding calls, receiving texts, form submissions, and forwarded emails, grouping activity into leads, reviewing leads, and uploading conversions to Google Ads. We also use it to operate, secure, and support the service and to send transactional email such as new lead alerts and billing notices. We do not send marketing email.

NMC uses automated tools to transcribe call recordings, find the original sender's name, email address, phone number and send date in forwarded emails, and review leads. A review may extract a contact's name when it appears in the call, text, or form, and a location when it appears in the call, text, form, or email. We do not use customer or contact information to train AI models, and we do not sell it or use it for advertising.

5. Google user data

Customers can connect Google Ads, Google Business Profile, Google Contacts, Google Analytics, and Local Services Ads to their NMC account. Each integration is connected separately through Google's consent screen and requests only the permission that integration needs. NMC's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Data NMC received from Google APIs is sent to an AI app you connect only when you ask that app about it.

Google Ads

What NMC accesses: The Google Ads accounts you can access, the connected account's settings and campaigns, its performance and conversion reports, its conversion actions, and its call assets.
How NMC uses it: NMC reads your campaign performance to show ad results in the dashboard. It creates NMC's conversion actions (observation-only by default, unless you choose a lead stage for bidding and apply it) in your Google Ads account or the manager account that tracks its conversions. It adds NMC's click parameters to the Final URL suffix of the account, campaigns, ad groups, ads, keywords, and sitelinks, turns on auto-tagging, and turns on Call Reporting when you track calls from ads. When you track Google Ads calls, it attaches call assets carrying your tracking number. When leads reach a stage, it uploads offline conversions and updates them when a lead changes. With your explicit opt-in, NMC also attaches hashed contact details from form submissions to those conversions.
What NMC stores: Account identifiers, campaign and conversion action names, daily performance figures, and the status of each upload.

Google Business Profile

What NMC accesses: Your Google account email address and the Google Business Profiles it manages, with their accounts, names, phone numbers, and website addresses.
How NMC uses it: To tag the website address of the Google Business Profile you choose so that visits from that address are credited to it; to set a tracking number as its phone number so that calls from it are tracked; and to put its phone settings back when tracking is removed. That requires the Google connection; disconnecting alone does not put them back. The website address keeps NMC's tag.
What NMC stores: The chosen Google Business Profile's identifier and name, your Google account email address, the original and current phone numbers, and the original website address.

Google Contacts

What NMC accesses: Your Google account email address and your contact list, limited to the names and identifiers needed to recognize the contacts NMC created. NMC ignores contacts it did not create.
How NMC uses it: To create a contact group named after your business and to create, update, and remove contacts in it so that callers are recognized on your phone. If you rename or delete one of those contacts in Google, NMC respects your change.
What NMC stores: Your Google account identifier and email address, the identifiers Google assigns to the group and contacts, and the names NMC last synced.

Google Analytics

What NMC accesses: Your Google account email address, the Google Analytics accounts, properties, and website data streams you can see, and the secret keys on the data stream you choose.
How NMC uses it: NMC lists your properties so you can choose one. On the chosen property, it accepts Google's user data terms, creates a secret key named "No Missed Conversions", marks NMC's lead events as key events, and registers NMC's lead details as custom definitions. It then sends events for your website leads (including their calls, texts, form submissions, emails, and close reasons) to that property, and checks daily that the data stream and secret key remain in place.
What NMC stores: Your Google account email address, the property's identifier and name, the data stream's identifier and measurement ID, and the secret key, stored encrypted and deleted when you disconnect.

Local Services Ads

What NMC accesses: Your Google account email address, the Google Ads accounts you can access and their campaigns, the chosen account's daily Local Services Ads cost, and the time and type of the calls Google lists in the account.
How NMC uses it: To pick the account that runs your Local Services Ads, to show your cost per lead, and to check that calls Google lists in your Local Services Ads account reach your tracking number. NMC changes nothing in the account.
What NMC stores: Your Google account email address, the account's identifiers, name, currency and timezone, its daily cost, and the days on which Google listed calls. All but the email address are deleted when you disconnect.

For all Google integrations

Google user data is used only to provide the features described above. It is not sold, not used for advertising, not shared with data brokers, and not used to determine creditworthiness.
Google user data is not used to develop, improve, or train AI or machine-learning models.
Google user data is not shared with anyone except as needed to provide these features, as described in section 6.
No person at NMC reads Google user data except to provide support you have requested, to investigate a security problem or abuse, or as required by law.
Access tokens are stored encrypted and are deleted when you disconnect the integration. You can also remove NMC's access at any time from your Google account permissions page.

We share information with service providers that host our infrastructure, monitor the service for errors, carry calls and texts, process payments, deliver and receive email, transcribe recordings, and review leads and forwarded emails with AI, only as needed to provide the service and under terms that restrict them to that purpose. We share information with the customer's own systems where the customer directs it, including webhook endpoints, the customer API, and the Google accounts the customer connects.

We do not sell personal information. We disclose information beyond these cases only to comply with law, to protect the security of the service, or as part of a merger, acquisition, or sale of assets, in which case Google user data is transferred only with your explicit prior consent.

When you connect an AI app such as Claude or ChatGPT, NMC gives it read-only access to the information you ask about from the businesses you can view. That app's provider handles the data under its own terms. You can disconnect it at any time from Sign-in & security.

Text alerts

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.

7. Security

We protect information with encryption in transit, encrypted storage of credentials such as Google access tokens, restricted access to production systems, and signature verification on requests from our phone, email, and payment providers before processing them.

8. Retention and deletion

We keep information until the customer's account is deleted, including while its plan isn't running and only billing and usage are accessible. Disconnecting a Google integration deletes its stored access token and stops all syncing. NMC keeps the Google account email address it stored for that integration to suggest the same account when you reconnect. The rest of what NMC stored through each integration is kept or deleted as follows:

Google Ads: everything is kept, including the account's identifiers, imported ad results, and conversion history.
Google Business Profile: the chosen Google Business Profile's identifier, name, phone numbers, and original website address are deleted, unless NMC still has to put back the phone numbers it replaced with a tracking number. The identifier and phone numbers saved on an active or past tracking source stay with that record.
Google Contacts: your Google account identifier, the identifiers Google assigned to the group and contacts, and the names NMC last synced are kept.
Google Analytics: the property's identifier and name, the data stream's identifier and measurement ID, and the secret key are deleted. NMC's record of each event and whether it was sent is kept.
Local Services Ads: the account's identifiers, name, currency and timezone, its daily cost, and the days on which Google listed calls are deleted.

What is kept stays in the customer's account until the account is deleted. To delete your account or specific information, or to receive a copy of your information, email matt@nomissedconversions.com from your account email address; we complete these requests within 30 days. Contacts who want their information removed from a customer's account should ask that business, or email us and we will pass the request on.

9. Changes to this policy

When this policy changes, the new version is posted on this page with an updated effective date. If a change affects how NMC uses Google user data, we will ask affected customers to consent again before using the data in the new way.